On Sunday, April 3, 2016 Alfamart and Nutricia held a coloring contest event titled “BebeHero”. It took place in Columbus Waterpark-Bekasi. This event had 1,250 participants with age ranging from 1 to 12 years old. Attending the opening ceremony was Mr Nurcahyo (Alfamart Bekasi Branch Manager) and Mr Yosi (PT Nutricia Indonesia Sejahtera Zone Manager).
The mechanism to register to the Coloring Contest is very easy, whereas consumer pays registration fee of Rp 25,000 and they will get 1 piece of Bebelac 3-200gr and a T-shirt for free. This event is an opening from total 9 branches to hold the next coloring contest event. The nearest branch is Balaraja and they will hold the event on May 1, 2016 in Graha Pancasila Building (in front of Alun-alun Pandeglang)